Privacy Policy

Last updated
25 March 2025

LuminaSpire is committed to protecting the privacy of the personal data of all individuals who interact with it (including study participants, clients, visitors, and those who contact us), in accordance with the Personal Data Protection Law in the Kingdom of Saudi Arabia and its Implementing Regulations.

This Policy applies to all personal data collection and processing activities we carry out through:
  • Our website and digital platforms
  • Questionnaires, surveys, and research interviews
  • Communication channels (phone, email, social media platforms, and others)

Data We Collect

We may collect, to the extent necessary, the following types of data:

  • Basic identity data (such as name, age or age group, job title)
  • Contact data (such as mobile number, email address, city)
  • Research participation data (responses to questionnaires, opinions and comments, audio or video recordings after obtaining consent)
  • Data from publicly available sources (such as media platforms and social networks) within the scope of media studies

Purposes of Using the Data

We use personal data
for the following purposes:

  • Conducting media studies and research, analyzing results, and preparing reports and indicators
  • Improving our services and our research and digital tools
  • Communicating with clients to respond to their inquiries or invite them to participate in new studies
  • Complying with applicable laws, regulations, and official requirements in the Kingdom

Data Sharing and Transfer

We may share data when necessary and to the minimum extent required with:

  • Conducting media studies and research, analyzing results, and preparing reports and indicators
  • Improving our services and our research and digital tools
  • Communicating with clients to respond to their inquiries or invite them to participate in new studies
  • Complying with applicable laws, regulations, and official requirements in the Kingdom
  • We do not sell personal data, and we do not use it for direct marketing purposes except with prior consent.
  • We do not transfer data outside the Kingdom except in accordance with the applicable legal requirements.

Data Retention and Security

  • We do not sell personal data, and we do not use it for direct marketing purposes except with prior consent.
  • We do not transfer data outside the Kingdom except in accordance with the applicable legal requirements.

Data Subject Rights

In accordance with the law, the data subject has the right to:

  • Request to know whether we process their personal data, and the type and purpose of such data
  • Request a copy of their personal data
  • Request correction or updating of inaccurate data
  • Request deletion or destruction of data when there is no legal or research need to retain it
  • Object to certain types of processing or request that processing be restricted, within the limits permitted by law

Changes to this
Privacy Policy

We may update this Policy when needed, indicating the date of the latest update at the top of the page. Amendments will take effect from the date they are published.