About Tahaara
Considering the fast-paced media and technical developments witnessed by the environment of media and communication in the world of today, the emergence of many modes and networks of social networking, and the overlapping elements of the communication process itself, have led to the emergence of many challenges. Such challenges have their impact on the media production, means and audiences, and they put the society organizations in a real confrontation with what is going on in the media and communication industry, and with what is going to be, in terms of the major values of the media industry including accuracy, credibility, reliability, and audience constructive interaction
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In this context, the “Investigate” initiative maximizes the good utilization opportunities of the professional and responsible media owned by the government, private and non-profit sectors. This initiative enhances the adoption of a comprehensive perspective that assists investigating the effective, accurate and credible media efforts. In the same vein, this effort enhances trust with the audience, recalls constructive public interaction, achieves the required impact, enhances the positive mental image of society institutions, and highly contributes in achieving sustainable development
In its primary form, the initiative was launched at the beginning of 2020 during the Corona pandemic, which was accompanied by massive information and ideas, with some anonymous sources and with others lacking accuracy and credibility, ultimately affecting the soundness of message content and public interaction. This initiative went through development this year, 2024, culminated to providing knowledge and professional consultation for the society organizations in the government, private and non-profit sectors. It is one of the initiatives sponsored by LuminaSpire, The Scientific Analysis Office for Research and Studies
